The Client

Ambientha is a creative laboratory that produces custom wallpaper and decorative coverings for the residential, retail, and hospitality sectors. It draws on the experience of CIP srl, a company that has been active in decoration and graphic communication for showrooms, trade shows, and conferences since 1966.

Every Ambientha creation is born from the intersection of art, craftsmanship, and customization: the collections are conceived as "tailored garments for the walls," designed specifically for the client's space, finished with technical expertise, and inspired by their passions. The wallpapers are designed in collaboration with artists, designers, and architects, printed on certified professional materials, and offered with a wide range of color, graphic, and material customization options.

Ambientha has been cited and published in prestigious publications such as Il Sole 24 Ore, Marie Claire, Donna Moderna, Ville & Casali, Ville & Giardini, Hotel Domani, Cose di Casa and The Cube Magazine , confirming the brand's positioning in the quality interior design segment.

The Challenge

Ambientha operated on a WooCommerce/WordPress platform that, despite having supported the brand's growth, was increasingly showing structural limitations. The need was twofold: to migrate the entire e-commerce ecosystem to Shopify and completely revamp the digital experience , aligning it with the brand's premium positioning and artisanal philosophy.

Critical issues of the existing platform

• Complex data architecture : products with prices calculated per square meter, three types of material (LIVING, PRO, FIBREGLASS) with distinct pricing logics, samples that can be ordered separately and collections structured on multiple levels.
• Extensive content heritage : blog articles, image-rich institutional pages, project portfolios, artist profiles, and technical guides, all to be preserved and enhanced during the migration.
• Misaligned user experience : The site's design no longer reflected the brand's premium identity and its evolution towards a positioning increasingly tied to designer design and tailored customization.
• Advanced product configuration : the customer needed a system that would allow them to calculate the required square meters, view material prices, and navigate color variations and finishes.
• Fragmented tracking and marketing : Analytics tools, pixels, and marketing integrations need to be realigned and centralized.
• Consolidated SEO to be preserved : organic rankings, URL structures and redirects to be carefully managed to avoid losing acquired traffic.

Goals

1. Migrate all your data (products, collections, customers, orders, blogs) from WooCommerce to Shopify without losing any information.
2. Renew the graphic interface with a visual identity consistent with the brand's tailored philosophy.
3. Enhance the shopping experience for custom wallpaper, samples, and home decor accessories.
4. Strengthen your editorial presence with brand pages, project portfolios, artist profiles, and blogs.
5. Integrate marketing tracking, compliance tools, and communication channels.
6. Empower the Ambientha team with dedicated training to manage the store's day-to-day operations.

The Hoculus Solution

The project was structured into coordinated macro-phases, with an approach that combined strategy, technical execution, and attention to detail across every aspect of e-commerce.

1. Discovery and Strategy

The first phase involved an in-depth analysis of the existing platform and the definition of the project roadmap:

• Complete functional analysis of WooCommerce e-commerce: product mapping, dynamic pricing per square meter, materials and finishes, configurator, samples, welcome kit, categories, and translations.
• Selecting the base theme : After a targeted research phase, a theme was identified as the ideal starting point: a light, elegant and high-performance design, perfectly aligned with the brand's aesthetic.
• Project scope definition : A detailed document defining the included features, proposed technical solutions, and constraints was produced as a shared reference between Hoculus and the client.
• Graphic and stylistic alignment : comparison sessions dedicated to visual identity, with definition of the Ambientha Style Guide .

2. Data and Content Migration

The migration represented the technical heart of the project, managed with custom-built tools, a rigorous process of dry runs, corrections, imports, and verification for each type of data.

Products

• Complete import, post-import fixes and analysis.
• Enrichment: grouped product fixes, cross-sell/up-sell/related management, SEO metadata optimization.
• Migration of previous translations and alignment with new content.
• Price adjustment including VAT with rounding to the nearest whole number.
• Reordering of finish variants from lowest to highest price.
• Fixed variant naming (e.g. "FIBERGLASS Wet" → "FIBREGLASS Wet").

Collections

• Migration with transformation of collections into smart collections , for automated and scalable catalog management.
• Import and reconcile translations.

Customers and Orders

• Customer and order import, data correction and reconciliation automation.
• Import subsequent alignments to ensure history completeness.

Blog and Editorial Content

• Export posts from WordPress, decode content, and automatically create posts in Shopify.
• Manage URL redirects to preserve organic traffic.
• Systematic fix for broken images and internal links.
• Importing media to Shopify CDN
• Reconciliation and registration of translations for the international market.

Redirects and SEO

• Complete extraction of URLs to redirect and bulk import of redirects.
• Check all internal links (src and href) in the body of the content.
• Cross-check redirects to ensure coverage of all indexed pages.

3. UX/UI Restyling and Information Architecture

The restyling involved every single page of the store, with a thorough visual and structural redesign.

Redesigned pages

• Home Page : new layout with immersive photographic heroes, bestseller section, customer review area, newsletter block and quick access to professional services.
• About Us : a story of the brand's family and artisanal identity, from the history of CIP srl to the evolution of Ambientha.
• Ambientha Professional : a page dedicated to architects and designers presenting partnership services, completed projects, and exclusive benefits.
• Samples, Installation, Keep Life : three service pages redesigned with new copy and a conversion-oriented layout.
• Contacts, Materials and Finishes, Customization Services : complete restyling with an emphasis on a consultative approach and customization.
• FAQ, Artlab, Blog : reorganization of editorial content with a clearer and more navigable structure.
• Application Guide : Technical page with guides dedicated to wallpaper and fiberglass.
• Legal pages : Privacy Policy, Cookie Policy, Refunds and Returns, Terms of Sale — aligned with the new design.
• Ambientha Casapitti : page dedicated to collaboration with a customized layout.

Portfolio and Artists

• Creation of a metaobject -based system for portfolio projects, with a dedicated template for each individual project and a comprehensive overview index page.
• Artist page with individual custom profiles, each with its own template.
• Conditional section rendering: When a metafield is not filled, the section is automatically hidden, ensuring pages are always clean and consistent.

Collections and Catalog

• Complete restyling of the collection pages and product sheets.
• Inserting social icons in the footer (LinkedIn, WhatsApp).
• Optimize your menu and navigation to enhance your shopping experience.

4. Custom Theme Developments

The project required numerous custom developments to adapt Shopify to the specific needs of Ambientha's business.

Square Meter Calculator

• Development of a calculator integrated into the product page with input fields for height and width in centimeters .
• "Calculate and Apply" button that automatically updates the order quantity based on the calculated square meters.
• Dedicated wireframes and prototyping before final development.

Material Price Management

• Price logic per square meter differentiated by type of material (LIVING, PRO, FIBREGLASS).
• Indication of "€/m2" on product pages and "From {price}/m2" on catalog cards, managed via a dedicated metaobject that distinguishes products priced per square meter from those priced per piece.

Color Variants with Storefront API

• Developed a color variant display system using Shopify Storefront API , with smart filtering based on SKU root.
• For each SKU root, only one representative product is shown, with swatches of the available color variations.
• Pagination with infinite scroll ("Load more" button) for a smooth browsing experience.
• Effect also applied to samples for consistency in the shopping experience.

Product Configurator

• Study and analysis of a product configurator based on cropperjs for image cropping, with dynamic creation of variants and price calculation based on square meters and selected paper type.
• Variants created via cloud functions, added to the cart and automatically removed after a defined interval via Shopify Flow .

Billing Information in the Cart

• Implementation of a system for entering billing data directly into the cart drawer.
• General theme enablement flag, collapsible content, order attribute, and cross-page persistence logic via session cookies.

Complementary Products

• Duplication and customization of the "Complementary Products" block in the product section, with the option of manually selecting suggested products (dynamic source) in addition to the automatic Search & Discovery logic.

Other customizations

• Anchor link to view the finishes directly from the product sheet.
• Opening of external links and downloadable documents in a new tab (external LP consultancy, PDF guides).
• Removing unnecessary finishing photos from product galleries.
• Support for vertical product images.

5. Integrations and Compliance

A comprehensive ecosystem of tools has been configured to support marketing, analytics, and regulatory compliance activities.

• Iubenda : integration of the widget and cookie policy and privacy pages for GDPR compliance.
• Google Ads, Analytics, and Merchant Center : Complete account setup and tracking pixel connection.
• Meta Pixel and Pinterest Tag : Setting up tracking for social campaigns.
• Microsoft Clarity : Account setup and installation of code with connection to Google Analytics, optimized to not impact site performance.
• Drip : Email marketing platform integration for lead acquisition and management.
• WhatsApp : Implementation of a direct contact widget for customer support.
• Wishlist : Integrate wishlist functionality to improve engagement.
• Payment Methods : Set up Shopify Payments (credit/debit cards), PayPal, and bank transfer.
• Shipping Profiles : Set up shipping methods based on customer specifications.

6. Translation and Internationalization

• Complete English translations of all store content, including migrated content and new pages created during the redesign.
• Manage translations of products, collections, and blog posts imported from WordPress.

7. Go-Live and Activation

The go-live phase was managed with a structured plan that included:

• Changing the DNS of the ambientha.com domain to Shopify.
• DMARC setup for branded email.
• Linking active tracking pixels .
• Removing the store password protection.
• Detailed go-live plan with verification checklist and team coordination.

8. Training and Operational Autonomy

To ensure the Ambientha team has full autonomy in the day-to-day management of the store:

• Product and Collection Training : A session dedicated to catalog management, new product introductions, and collection organization.
• Theme Editor Training : Hands-on session on using Shopify's Theme Editor to customize content and layout on your own.

Results

The project resulted in a complete transformation of Ambientha's digital presence:

• Catalog migrated and optimized : all products, collections, customers, orders and blog content have been successfully transferred, with metadata enrichment and history preservation.

• Premium User Experience : The new design faithfully reflects the brand's "tailor-made" philosophy, with an elegant and contemporary aesthetic that accompanies the visitor from discovery to purchase.

• Advanced product UX : the square meter calculator, color variations with swatches, pricing by material and complementary products offer a shopping experience designed for the specificities of custom wallpapers.

• Structured and scalable content : the project portfolio and artist profiles, based on metaobjects, allow the team to add new content independently while maintaining graphic and structural consistency.

• SEO preserved : careful redirect management, link cleanup, and consistent URL structure minimized the impact of the migration on organic rankings.

• Integrated marketing ecosystem : Google, Meta, Pinterest and Clarity tracking, Drip email marketing and WhatsApp widgets work together to support acquisition and loyalty strategies.

• Regulatory compliance : GDPR compliance is guaranteed by the Iubenda integration with centrally managed cookie and privacy policies.

• Operational autonomy : the Ambientha team is able to manage the catalog, content, and theme customizations completely independently thanks to the training received.

Technologies and Tools

Conclusions

With the Ambientha project, Hoculus completed a complete migration and a profound restyling of a complex and content-rich e-commerce site, bringing the brand to Shopify with a more elegant, high-performance shopping experience, consistent with the sartorial philosophy that distinguishes the brand.

The work encompassed every aspect of the digital presence, from meticulous data migration to the redesign of every single page, from custom developments for managing per-square-meter pricing to the integration of the entire marketing ecosystem. The result is a platform that not only enhances Ambientha's artisanal and premium identity, but also lays the foundation for scalable growth , thanks to a solid technical structure, content managed via metaobjects, and a team trained to operate independently.

Ambientha is today an example of how artisanal tradition and digital innovation can coexist harmoniously, offering customers, both private and professional, an online experience that matches the quality found in physical wallpaper: meticulously crafted, personalized, and authentically made in Italy.