Privacy policy
PRIVACY & COOKIE POLICY
Last updated: September 4, 2026
This Privacy & Cookie Policy describes how Hoculus S.r.l. processes personal data relating to users who visit www.hoculus.com and interact with the services and features made available through the website.
This notice is provided pursuant to Article 13 of Regulation (EU) 2016/679 (“GDPR”) and applicable data protection and cookie legislation.
1. Data Controller
The Data Controller is:
Hoculus S.r.l.
Via B. Telesio 12
20145 Milan (MI), Italy
VAT No. 10781740963
Email: info@hoculus.com
For any request concerning the processing of personal data or the exercise of rights under the GDPR, you may contact the Data Controller at the address above.
2. Personal Data We Collect
Through the website, we may collect and process the following categories of personal data.
Information provided voluntarily by users
When you submit a contact form, request information, request a quotation or otherwise contact Hoculus, we may process information such as:
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first and last name;
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email address;
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telephone number;
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company and professional role;
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content of your request or message;
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any other information voluntarily provided by you.
Browsing data
The IT systems and software procedures used to operate the website may automatically collect certain information during their normal operation.
This may include:
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IP address;
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browser and device information;
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operating system;
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date and time of requests;
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pages visited;
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information regarding browsing and interactions with the website;
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technical information relating to the connection.
This data is primarily processed to ensure the proper operation and security of the website and, where applicable, for statistical and analytical purposes.
Cookies and tracking technologies
The website may use cookies, pixels, tags, scripts and similar technologies to operate the website, analyse user behaviour, understand interactions with website content and, where permitted, support marketing activities.
Further information is provided in the Cookie section below.
3. Purposes and Legal Bases of Processing
Personal data may be processed for the following purposes.
A. Responding to user requests
To respond to requests for information, commercial enquiries, quotation requests and other communications submitted through the website.
Legal basis: performance of pre-contractual measures taken at the request of the data subject and/or Hoculus' legitimate interest in managing enquiries.
B. Lead management and qualification
Information submitted through forms on the website may be recorded and organised in systems used by Hoculus to manage commercial relationships and leads.
Leads may be managed through Shopify and Klaviyo.
Legal basis: performance of pre-contractual measures and Hoculus' legitimate interest in managing and organising its commercial activities.
C. Marketing and commercial communications
Where consent has been obtained, Hoculus may use contact information collected through the website to send newsletters, commercial communications, updates, content, offers and information relating to its services.
Consent may be withdrawn at any time by using the unsubscribe link included in our communications or by contacting Hoculus.
Legal basis: consent.
D. Website analytics and improvement
Personal data may be processed to analyse website usage, understand how users interact with pages and improve content, functionality and the overall user experience.
For these purposes, Hoculus may use services such as Google Analytics 4 and Microsoft Clarity, as described in the Cookie section.
Legal basis: user consent, where required by applicable law.
E. Security and prevention of abuse
Personal data may be processed to ensure website security, prevent fraud, abuse, unauthorised access and other unlawful activities.
Legal basis: Hoculus' legitimate interest and, where applicable, compliance with legal obligations.
F. Compliance with legal obligations
Personal data may be processed to comply with applicable laws and regulations and to establish, exercise or defend legal claims.
Legal basis: compliance with a legal obligation and/or Hoculus' legitimate interest.
4. Third-Party Services
Hoculus may use third-party services and technologies for the operation of the website and its business activities.
Google Analytics 4
Hoculus uses Google Analytics 4, a web analytics service provided by Google, to understand how users interact with the website and obtain statistical information about website usage.
Where consent is required, Google Analytics is activated only in accordance with the user's choices through the website's cookie consent mechanism.
Google may process personal data in accordance with its own policies and terms.
Microsoft Clarity
Hoculus may use Microsoft Clarity to analyse how users interact with the website, including through session recordings and interaction maps.
These technologies are used to understand user experience and improve the website.
Where required by applicable law, these technologies are activated only after obtaining the user's consent.
OpenAI
Hoculus may use services and technologies provided by OpenAI as part of its digital activities.
Where personal data is transmitted to such services, it will be processed only for the purposes for which it was collected and in accordance with the technical configurations and procedures adopted by Hoculus.
Users should not submit personal data to artificial intelligence systems where such data is not necessary for the relevant purpose.
Klaviyo
Hoculus uses Klaviyo for lead management, email communications, marketing and CRM activities.
Personal data provided by users may be transferred to Klaviyo to enable communication and commercial activities.
Klaviyo may process personal data as a data processor or, depending on the specific processing activity, according to its applicable legal role.
Shopify
Hoculus uses Shopify services and infrastructure to operate the website and to collect and manage information submitted through certain website functionalities.
Personal data may therefore be processed through Shopify's technological infrastructure.
Shopify Email
Hoculus may use Shopify Email to send and manage email communications.
Contact information relating to users who have consented to marketing communications may be processed for these purposes.
Google Maps
The website may integrate Google Maps functionality to allow users to view Hoculus' location or related information.
The use of these functionalities may involve the processing of technical information and the use of cookies or similar technologies by Google, in accordance with the terms applicable to the relevant service.
5. Cookies and Similar Technologies
The website may use cookies, pixels, tags, scripts and similar technologies.
Cookies are small text files stored on the user's device while browsing the website.
Technical cookies
Some cookies are strictly necessary for the proper operation of the website and its functionalities.
These cookies may be used, for example, to:
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ensure security;
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manage navigation;
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store technical preferences;
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enable website functionality.
Where applicable, these cookies do not require user consent.
Analytics cookies
The website may use analytics services, including Google Analytics 4, OpenAI and Microsoft Clarity, to understand how users interact with the website.
Where consent is required under applicable law, these technologies are activated only after the user has made a choice through the cookie consent mechanism.
Marketing cookies and tracking technologies
The website may use tracking technologies to support marketing activities, campaign measurement and lead management.
Such technologies are used in accordance with the user's preferences and, where required, only after obtaining consent.
6. Cookie Consent Management
When you first visit the website, you may choose whether to accept or reject categories of cookies that require consent.
You may change or withdraw your consent at any time through the consent management mechanism available on the website.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
You may also manage cookies through your browser settings.
7. Marketing and Profiling
Hoculus may conduct marketing activities towards users who have provided their contact information through the website.
These activities may include:
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commercial emails;
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newsletters;
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communications relating to Hoculus services;
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content and updates;
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commercial follow-ups;
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analysis of interactions with communications.
Where required by applicable law, direct marketing emails are sent on the basis of the user's consent.
You may withdraw your consent and stop receiving marketing communications at any time.
Where profiling or tracking technologies are used for marketing purposes, such technologies will be activated in accordance with the choices made through the consent management mechanism.
8. Recipients of Personal Data
Personal data may be disclosed or made accessible, to the extent necessary for the purposes described above, to:
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technology and IT service providers;
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hosting and infrastructure providers;
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analytics providers;
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CRM and marketing service providers;
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email service providers;
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consultants and professional advisers;
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parties involved in the technical and operational management of the website;
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public authorities and other parties legally entitled to receive such data.
Where required, parties processing personal data on behalf of Hoculus are appointed as data processors pursuant to Article 28 GDPR.
Hoculus does not sell users' personal data.
9. International Data Transfers
Some technology providers used by Hoculus may process personal data outside the European Economic Area (EEA), including in the United States.
Where such transfers take place, Hoculus relies on the safeguards provided by the GDPR, including, where applicable, an adequacy decision adopted by the European Commission, Standard Contractual Clauses (SCCs) or other appropriate safeguards permitted by applicable law.
10. Data Retention
Personal data is retained for no longer than necessary for the purposes for which it was collected.
In particular:
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data relating to commercial enquiries is retained for as long as necessary to manage the request and any subsequent relationship;
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data used for marketing purposes is retained until consent is withdrawn or otherwise for periods consistent with the relevant purpose;
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data required to comply with legal obligations is retained for the period required by applicable law;
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technical and browsing data is retained in accordance with the retention periods applicable to the relevant purposes and technologies.
Once the applicable retention period expires, data will be deleted or anonymised where technically possible.
11. Data Subject Rights
Subject to applicable law, you may have the right to:
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obtain confirmation as to whether or not personal data concerning you is being processed;
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access your personal data;
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request the correction of inaccurate or incomplete data;
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request deletion of your personal data;
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request restriction of processing;
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object to processing;
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receive your personal data in a structured, commonly used and machine-readable format, where the right to data portability applies;
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withdraw consent previously given, without affecting the lawfulness of processing carried out before withdrawal.
To exercise your rights, please contact:
You also have the right to lodge a complaint with the competent supervisory authority, including the Italian Data Protection Authority (Garante per la protezione dei dati personali).
12. Security
Hoculus implements appropriate technical and organisational measures designed to protect personal data against loss, destruction, alteration, unauthorised disclosure and unauthorised access.
However, no IT system or Internet transmission can be considered completely secure.
13. Children
The website and Hoculus services are not specifically directed at children.
Hoculus does not knowingly collect children's personal data through the website for commercial purposes.
14. Changes to this Privacy & Cookie Policy
Hoculus may update or modify this Privacy & Cookie Policy from time to time, including as a result of changes in legislation, technology or organisational practices.
The updated version will be published on the website together with the relevant update date.
15. Contact
For any information concerning this Privacy & Cookie Policy or the processing of personal data, please contact:
Hoculus S.r.l.
Via B. Telesio 12
20145 Milan (MI), Italy
VAT No. 10781740963
Email: info@hoculus.com