[CASE STUDY] +254% in average revenue per user with just one A/B test
Increasing sales without spending more is possible and, sometimes, even just one A/B test is enough to find the right element that will make your e-commerce turnover skyrocket .
For those who don't know what an A/B test is and how it works, we've tried to explain it as best we can in this article .
This is the case of the test conducted on https://biastore.it which had as its objective the comparison between two different types of carts:
- Original: Static cart with redirect to the dedicated page
- drawerCart: Sliding cart, from the right, available on all pages
To run the test we used Google Optimize as always to collect data from our proprietary "server side" integration ; this allows us to set up the test and choose the variant in the initial phase of page loading, giving us full freedom on the changes to test and without impacting performance.
The test was performed on a sample of 17,129 website users, who were divided into two groups of almost equal size.
The first group ( 8,588 users ) used the original version of the cart, while the second ( 8,541 users ) used the slider version of the cart.
The data collected during the test, which lasted 19 days, provided an unequivocal result: the slider cart (drawerCart) achieved €2991.79 in sales , compared to the original version which only stopped at €844.34 .
From the data it is therefore clear that the turnover, with the same number of visitors, has increased by 254% thanks to the use of the sliding trolley; an improvement that will therefore be reflected in all marketing campaigns and traffic sources in general.
Not only that, this type of cart lends itself very well to further customizations aimed at increasing the average cart that we will create and test soon.
