New AI Shopify Magic launched - here's how it works and how to use it

Among the most time- consuming tasks for new merchants is preparing the store for launch.

One of the key factors in the initial success of a store is well-crafted and presented product descriptions .

Now with Shopify you can create high-quality , eye-catching product descriptions in no time , saving you effort and increasing your chances of selling by better presenting your products to customers.

Automatic text generation , provided by Shopify Magic , allows you to reduce writing times directly from the Shopify control panel.

Using artificial intelligence ( AI ) technology, Shopify Magic uses the information you provide to generate suggestions for content like product descriptions , email subject lines , and titles in your online store.

It’s surprising to know that there are millions of products for sale on Shopify stores that don’t even have descriptions ! Product descriptions play a huge role in customers’ purchasing decisions, and improving them can help drive traffic to your site and increase conversions .

Using AI to generate product descriptions for your store is a great way to save time: using Shopify Magic you can quickly generate tailored copy for your products.

However, it is important to remember that the automatically generated text may not be accurate , so you need to make sure you review every detail before publishing your product.

The text may contain errors and may not always capture the nuances of human language . Automatically generated text may include product benefits, features, or facts based on other published content about similar products .

Where can I find it?

To activate this brand new feature , simply click on the three purple stars immediately above the text box dedicated to the product description .

Once you click on it, the AI ​​drop- down menu will drop down where you can select the tone of voice , some useful features and keywords about the product you need to describe, and some special instructions to give more precise information . ( see video below )

Continue reading the article to find out how to optimize description generation 👇

What tone can be used?

When writing product descriptions, it’s important to know your target audience and address them directly with your style . You should use a tone and language that feels real and genuine to that person. With Shopify ’s AI , you can specifically choose the tone for the copy you generate.

The tool lets you select from several tones that best suit your brand. You can choose from expert, supportive, persuasive, bold, playful , and sophisticated. When you select an option, the AI ​​changes the characteristics of the suggested content to match the tone you select.

What are the best keywords?

The best way to optimize your AI- generated descriptions within Shopify is to give the tool more details about your product. You should provide at least a product title and at least two features or keywords before generating a description.

If you add more keywords or phrases, AI will generate more accurate and unique content . To improve your results, consider adding the following types of information.

Here are some tips you can use:

• Keywords for product type
• Target Information
• Specific details on materials, manufacturing method, fit, intended use

Are there any special instructions with Shopify Magic?

In addition to listing product features and keywords, you can also provide instructions directly to the tool to specify things like the length of the description or the ability to use the instructions to output in a language or variant other than the store's default language.

For example, you can add an instruction to write a description of up to 40 words, to write the description in Spanish, or to complete the description with a rhyming phrase or emoji.

In some cases, special instructions may not be interpreted correctly and the generated text may not appear as expected. You can try generating the text again or modify the instruction text until you get the desired result .

In conclusion, Shopify Magic is an interesting option for merchants who want to save time in creating attractive product descriptions . Using Shopify Magic AI can be a great resource for creating tailored and personalized texts for your target audience.

However, it is important not to rely entirely on AI and always review the generated text before publishing it.