New AI Shopify Magic launched - here's how it works and how to use it
Among the most time consuming activities for new retailers is the preparation of the store for launch.
One of the key factors for the initial success of a shop is well-crafted and presented product descriptions.
Now with Shopify, it is possible to create attractive, high-quality product descriptions in a short time, saving effort and increasing sales opportunities by better presenting products to customers.
In fact, automatic text generation, provided by Shopify Magic, allows you to reduce writing time directly from the Shopify control panel.
Using artificial intelligence (AI) technology, Shopify Magic uses the information provided to generate content suggestions such as product descriptions, email subject lines and headlines in the online shop.
It is surprising to know that there are millions of products for sale in Shopify shops that do not yet have descriptions! Product descriptions play a key role in customers' purchase decision, and improving them can help drive traffic to your site and increase conversions.
Using AI to generate product descriptions for your shop is a great way to save time: by using Shopify Magic you can quickly generate text tailored to your products.
However, it is important to remember that automatically generated text may not be accurate, so you need to make sure you review every detail before publishing your product.
The text may contain errors and may not always capture the nuances of human language. It is possible that the automatically generated text includes product benefits, features or facts based on other published content about similar products.
Where can I find it?
To activate this brand new function , just click on the three purple stars immediately above the text box dedicated to the product description .
Once clicked on it, the AI retractable curtain will lower in which it will be possible to select the tone of voice , some useful characteristics and keywords regarding the product that needs to be described and some special instructions in order to give more and more precise indications. ( see video below )
Continue reading the article to find out how to optimize description generation 👇
What tone of voice can be used?
When writing product descriptions, it's important to know your target audience and target them directly with your style.
You should use a tone and language that feels realistic and genuine to that person. With Shopify 's AI you can specifically choose the tone of voice for the text to be generated.
The tool allows you to select from different tones of voice the one that most suits your brand. There is a choice between expert, supportive, persuasive, daring, playful and sophisticated.
When you select an option, the AI changes the characteristics of the suggested content to match the selected tone.
What are the best keywords?
The best way to optimize AI-generated descriptions within Shopify is to give the tool more detail about the product. You need to provide at least a product title and at least two features or keywords before generating a description.
If you add more keywords or phrases, AI will generate more accurate and unique content . To improve results, you should consider adding the following types of information.
Here are some tips you can use:
- Keywords for the product type
- Target information
- Specific details on materials, manufacturing method, fit, intended use
Are there any special instructions with Shopify Magic?
In addition to listing product features and keywords, you can also provide instructions directly to the tool to specify things such as the length of the description or the ability to use the instructions to get output in a language or a variant other than the language store default .
For example, you could add an instruction to write a description of up to 40 words, to write the description in Spanish, or to complete the description with a rhyming phrase or emoji.
In some cases, special instructions may not be interpreted correctly and the generated text may not appear as expected. You can try generating the text again or modifying the statement text until you get the desired result .
In conclusion, Shopify Magic represents an attractive option for merchants who want to save time in creating captivating product descriptions . The use of AI Shopify Magic can be a great resource for creating customized and personalized texts for your target.
However, it is important not to rely entirely on the AI and always review the generated text before publishing it.