Shopify Sets Record Sales During Black Friday 2024
The busiest shopping week of the year has come to an end and the period between Black Friday and Cyber Monday has also proved to be a great success for Shopify in 2024, which recorded global sales for a total of 11.5 billion dollars. The increase is significant compared to last year, a good 24% more. A result that demonstrates how the platform dedicated to e-commerce has become of primary importance in the online shopping panorama , especially in hot periods like Black Friday.
Across all time zones around the world, the Black Friday and Cyber Monday period began in New Zealand, where the Friday morning sun came first, and ended in California, where the midnight Cyber Monday finale came last. During this time, 76 million consumers worldwide chose Shopify-powered brands, with the all-time high on Friday at 6:01 p.m. ET, and a whopping $4.6 million spent per minute.
According to Harley Finkelstein , president of Shopify, this transformation of Black Friday from a local event to a global phenomenon highlights the potential of businesses of all sizes. The company is committed to supporting its merchants, enabling them to achieve unprecedented results.
All the numbers of BFCM 2024 on Shopify
In addition to the growth data from Black Friday and Cyber Monday this year, there are many other data and curiosities that better paint a picture of growth and interest in using Shopify, both from the public and from entrepreneurs and merchants who have decided to rely on this e-commerce platform. Here are some of the most interesting:
- 16,500 new entrepreneurs made their first sale during this period.
- 67,000 traders recorded their most profitable day ever.
- Top-selling product categories include apparel, cosmetics, fitness equipment and activewear.
- The average user cart value was $108.56 .
- International orders accounted for 16% of the total.
- The United States, the United Kingdom, and Australia were the countries with the highest sales .
- Over 91 million packages have been tracked worldwide in the Shop App.
The technology behind this record
Behind Shopify’s BFCM success is its impressive technology infrastructure. Over the weekend , the company handled massive traffic, including 57.3 petabytes of data and over 10.5 trillion database requests . The platform demonstrated unmatched resilience, responding to 284 million requests per minute at peak times.
In addition to these impressive numbers, the platform also played with its users by allowing them to monitor global sales on the platform in real time with the innovative Live Globe , which is back for the second consecutive year with many interesting new features.
This interactive viewing experience allowed users to observe global sales on the platform in real time. With an interactive 3D environment also accessible via virtual reality with Apple Vision Pro and Quest 3/3S, users could explore data such as orders placed and best-selling products directly from the "cockpit" of a spaceship, while also being able to play with the station's graphics and music, as well as some nice extras such as the self-destruct button.
Shopify's numbers in Italy during Black Friday
In Italy, Black Friday-Cyber Monday 2024 saw a 32% increase in shoppers from Shopify stores compared to the previous year, with an average receipt of 119.12 euros, higher than the global average. Milan, Naples and Rome led the sales, with skincare, jackets and perfumes among the most popular products. Mobile dominated (75%), while cross-border orders accounted for 20%, underlining the strength of Made in Italy. Omnichannel sales via Shopify POS grew by 51%, peaking at 9:00 p.m. on December 1.
Paolo Picazio , Country Manager Italy at Shopify , commented: “ Despite the challenges of the global and local economic context, the peak weekend for shopping set new records thanks to the ability of Italian merchants to innovate and adapt to the needs of modern consumers.”
So, let’s see next year to see how the Black Friday and Cyber Monday period will evolve on Shopify.