[CASE STUDY] +128% on daily turnover thanks to the theme update

If we told you that in just under two months it's possible to increase your average daily turnover by 128% and your conversion rate by 92%, would you believe us?

This is what happened to one of our clients operating in the beauty sector simply by updating the theme via code without losing any settings (we discussed the importance of this intervention in this article), moving from version 4.4 to 8.8.

On March 10th, the updated theme version was published in the early morning hours to minimize the risk of service interruptions and ensure a smooth transition to the new website version.

Considerations

After the theme update, the results were definitely interesting. From the very next day, there was a noticeable surge in both daily revenues and the conversion rate, which quickly rose from 2.45% to 4.71%, with peaks of 6%. (see image above)

This shows that even a seemingly simple and irrelevant intervention can completely change the trajectory of one's online business.

Contact us to find out if your theme needs updates or how to optimize it without losing resources and customizations.