Damiano - Replatforming

Damiano spa, one of the main Italian organic agricultural companies specialized in the production of dried fruit, approached Hoculus with the aim of improving the e-commerce platform dedicated to the French market and migrating the one for the Italian market to Shopify .

From a front-end perspective, the main challenge was to redesign the user interface in a way that would boost conversion rates and average e-commerce cart size .

Additionally, there was a need to integrate newsletter subscribers (and non-subscribers) between the two sites, even though they were operated through two different email marketing providers.

It was also necessary to automate the daily order download process and synchronization with the company management system.

To achieve the best results with maximum organization, both internally and externally, we have scrupulously followed the following steps:

Audit

The audit was the key element to identify all the strengths and weaknesses of the previous Italian store; it was carried out by analyzing factors through different data analysis platforms, such as Google Analytics and the analytics offered by Shopify.

Traffic and Behavior Analysis

We conducted a detailed analysis of web traffic and buyer behavior data to identify trends and potential optimization areas.

UI/UX Analysis

We looked at user experience and graphical interface design to ensure we created an intuitive and engaging website.

Competitor Analysis

We conducted a competitive analysis to identify the advantages and disadvantages of Damiano compared to other players in the industry.

Technical SEO Analysis

We performed a visibility analysis of Damiano on search engines and evaluated the effectiveness of the use of html tags, structured data and core web vitals.

Theme search and setup

We searched for a theme that was as in line as possible with the style of the damianorganic.it website

From here, our team worked to develop a new structure that combined the graphic, functional and commercial aspects, in order to effectively communicate the brand values ​​and the benefits of online purchasing, creating a sense of trust and reliability.

Integrations and customizations

Once the initial audit was completed, which allowed us to identify the main strengths and weaknesses, we began to identify all the technical interventions necessary during the development and migration phase.

Export Orders for Business Management

We have created a daily order export system for the company ERP adopted by the client.

To ensure maximum ease of use and high security standards, we have created a hybrid solution that involves the use of Shopify Flow in combination with an API service created specifically on the proprietary platform Hoculus Analytics V2 and Google Cloud API/Google Sheets API.

By creating the API service exclusively in passive mode (listening to requests) it was possible to avoid saving sensitive data on the proprietary Hoculus server and not request access to data, keys or other information relating to Damiano's store.

Importing newsletter users

By performing the audit, we were able to observe that many sales came from email traffic; for this reason we decided to proceed with the import of the contacts already present in the previous platform into Shopify.

The only hurdle to solve was in the export due to missing columns required by Shopify. Thanks to a triangulation of information provided by the providers, we were able to adapt the document and import tens of thousands of accounts marked with a segment created specifically for customers transferred from the old ownership.

Iubenda Integration

Iubenda is a site that provides a useful service to create the privacy policy and cookie policy to adapt sites or apps to Italian and European regulations on privacy and data processing.

The integration of the banner for the management of cookies has been performed through the use of code with support for different languages.

Trusted Shops Integration

Trusted Shops is a company that offers online shops and their customers services to build trust in the digital world.
We have set up the Trusted Shops seal of approval by making small code changes to make the element as consistent as possible with the rest of the site.

In addition to the seal, the store average rating widget has also been set right below the featured image to give it more prominence in building trust with incoming traffic.

Shopify translate & adapt installation

Translate & Adapt is the official translation app developed directly by Shopify that allows you to translate your e-commerce into multiple different languages, giving you the option to translate both automatically and manually if the translation does not meet your needs.

The client requested an automatic translation system and this app was definitely the most suitable one, also having large portions of text. In this specific case, the translation was made into the French language for the Belgian - French market.

Setup metafields products and collections

Metafields allow you to customize the functionality and appearance of your Shopify store by allowing you to save specialized information that is not usually captured in your admin. You can use them for internal tracking or to display specialized information in different ways in your online store.

UI/UX design and development

To achieve the graphic level desired by the client and aligned with the brand style, we studied and created an ad hoc graphic interface with unique stylistic elements. Everything was then developed ad hoc by the developers who, through liquid, made each element customizable directly from the Shopify theme editor.

Conclusion

The project to create the new e-commerce for Damiano spa was a complete success, highlighting the commitment and effectiveness of the collaboration with Hoculus.

Despite the complexity related to the migration from a custom platform and the integration of heterogeneous elements, the results attest to the validity of the technical, graphic and strategic choices adopted.

The in-depth analysis carried out during the initial audit allowed us to clearly identify the strengths and weaknesses of the previous store, guiding the implementation of targeted solutions.

The focus on web traffic, buyer behavior, user experience, competitor analysis, and SEO optimization has helped shape a platform that goes beyond simple commercial transactions, offering an engaging and intuitive environment.

Effectively managing specific needs, such as exporting orders to the company management system and integrating newsletter subscribers, demonstrates the team's ability to efficiently address complex technical challenges.

The implementation of tools like Shopify Flow, custom APIs and the integration of external services like Iubenda and Trusted Shops highlight a complete and holistic view of the platform, ensuring security, regulatory compliance and user trust.

Furthermore, the careful choice of the theme and the adaptation of Translate & Adapt to support the Belgian-French market demonstrate a deep understanding of the specific needs of the target market.

Ultimately, the collaboration with Hoculus has resulted in an e-commerce platform for Damiano SpA that exceeds expectations, representing a significant step in improving the company’s online presence and streamlining sales operations.