Sake Company - E-commerce restyling
Sake Company srl has been selecting, importing and distributing the best Japanese Sake in Italy since 2015, combining the love for good drinking and good food.
The company has relied on Hoculus for a long-term collaboration, starting from an analysis and restyling of the e-commerce , aimed at improve performance and achieve more satisfying results in terms of turnover, profit and user experience.
After careful analysis and in-depth studies, it was decided to update the style of the website and of completely renew the user experience (UI/UX) in order to build a new shopping experience .
In-Depth Audit: The Foundation of Transformation
As a first step, we have conducted a detailed audit which covered multiple key aspects, including:
Traffic and Purchase Behavior Analysis
We carefully reviewed data on website traffic and shopper behavior to identify opportunities for improvement.
UI/UX Analysis
We have evaluated the user experience and graphic interface to ensure an intuitive and engaging website.
Competitor Analysis
We analyzed the competition to identify the strengths and weaknesses of Sake Company compared to other players in the industry.
Performance Analysis
We reviewed the website performance, identifying any delays or technical issues.
SEO Analysis
We analyzed the online presence of Sake Company on search engines.
Restyling: The Transformation of E-commerce
Following in-depth meetings with the client, we made the decision to completely renew the e-commerce, starting from the basis of the initial audit. The first step was to change the theme, moving from Turbo to Local. From there, our team developed a new structure that integrated the graphic, functional and commercial aspects to effectively communicate the brand values and the advantages of online purchasing, generating trust, reliability and clarity in the search.
Significant work has been done on the product pages, inserting technical specifications through metaobjects and metafields.
To see the complete e-commerce, click here .
We are proud to have led this successful transformation for Sake Company, demonstrating our commitment to ecommerce excellence with Shopify.
