Bia Home & Garden - E-commerce Restyling

Biastore.it , the e-commerce of Bia Home & Garden , specializes in sale of plants and flowers , gardening products, furniture and outdoor furnishings, as well as for gardens and terraces. It also offers a wide range of items including barbecues, umbrellas, gazebos, beach resort supplies, pet accessories, home fragrances and Christmas items.

For some time now, the company has been Hoculus Partners for 360-degree support related to online sales, which includes consultancy, web development , marketing And analyses , aimed at improve performance of your e-commerce and obtain more satisfactory results in terms of turnover and profit.

After careful analysis and in-depth studies, it was decided to update the style of the website and of renew the user experience (UI/UX) in order to optimize its performance.

In-Depth Audit: The Foundation of Transformation

As a first step, we have conducted a detailed audit which covered multiple key aspects, including:

Traffic and Purchase Behavior Analysis

We have carefully examined the data relating to the website traffic and to the buyer behavior to identify opportunities for improvement.

UI/UX Analysis

We have rated the user experience and the graphical interface to ensure an intuitive and engaging website.

Competitor Analysis

We have analyzed the competition to identify the strengths and weakness of Biastore.it compared to other players in the sector.

Performance Analysis

We have reviewed the performance of the website, identifying any delays or technical problems.

SEO Analysis

We have analyzed online presence by Biastore on search engines .

Restyling: The Transformation of E-commerce

Following in-depth meetings with the client, we made the decision to completely revamp e-commerce , starting from the initial audit basis. The first step it was the change of theme , moving from Impulse to Enterprise . From here, our team developed a new structure that integrated the graphic, functional and commercial aspects to effectively communicate the brand values ​​and the advantages of online purchasing, generating trust, reliability and clarity in the search.

Optimization of product layout and search

Biastore.it boasts a very large catalogue , made up of collections, subcategories and products. The challenge of Hoculus was that of make research easier of products for users, by inserting:
- Search bar with voice and manual search
- Advanced Search to limit results in complex searches
- Mega Menu with filters
- Comparison of up to 15 products

AB Testing and Marketing Campaigns

After the launch of the new site, we continue continuously with analysis and A/B testing (you can look at the results of A/B tests already run in this article ) for optimize further enhance the user experience and the performance of the pages.

The Results: A Tangible Success

Here you are the impressive results obtained after the restyling of Biastore.it:

• Conversion Rate: has grown by +45% , allowing the company to convert more visitors in satisfied buyers.
• Average Cart: Increased the average cart value of transactions by +52% , contributing to significant revenue growth.
• Add to Cart: Increased by 34% , making users more likely to add items to their cart.

Homepage: Before and after

To see the complete e-commerce, click here .

We are proud to have led this successful transformation for Bia Home & Garden, demonstrating our commitment to ecommerce excellence with Shopify.