Messoanuovo.it - Replatforming
In the world of e-commerce, transitioning a platform can be a monumental challenge, especially when the goal is to preserve SEO integrity and site performance.
This article explores how Messoanuovo.it , Computers Parts' flagship e-commerce site specializing in the sale of refurbished electronic and computer products , successfully navigated the transition from WooCommerce to Shopify , while maintaining its robust performance and SEO presence, thanks to the invaluable work of Hoculus .
The challenge
The main challenge for Messoanuovo.it, in addition to not compromising performance or visibility in search engines, was to maintain the same interface and user experience , preserving the unique features and customization of the original site.
Approach and solutions implemented
Theme Selection and Customization
The first step was to select a Shopify theme that best fit the existing structure of the site. After a meticulous search, the theme that offered the best flexibility and compatibility was chosen. Next, each page was customized with custom code to faithfully replicate the look and feel of the WooCommerce site , ensuring an invisible transition to the eyes of the end user.
SEO and Integrations
As regards SEO, targeted strategies have been adopted such as the insertion of redirects from the old sitemap to the new one, scraping and insertion of meta descriptions and titles and checking the semanticity of the page tags.
This has allowed to preserve the visibility of the contents on search engines, a crucial aspect for the success of any e-commerce.
There was no shortage of integrations with essential tools such as Google Search Console , Google Analytics , Google Merchant Center , Trustpilot , and Klaviyo , as well as specific payment methods such as the teacher card. These integrations were essential to maintaining the functionality of the site and monitoring its performance.
Migration and customizations
To keep the previous structure and functionality intact, we have migrated more than 100,000 pages , imported tens of thousands of products with the creation and setup of numerous custom metafields, imported tens of thousands of customers, created a blog and recovered existing articles and categories before the migration.
Additionally, adding billing fields to the cart has improved the shopping experience for businesses.
Results
The end result was amazing: the new Shopify site became an exact duplicate of the previous site in all its customizations, but with the added power and flexibility that Shopify offers .
SEO remained unchanged, ensuring that the transition did not negatively impact the site’s visibility or performance.
Conclusions
The case of messaanuovo.it demonstrates that, with careful planning and careful execution, it is possible to successfully navigate the e-commerce platform transition while maintaining performance and SEO presence .
This project has set a benchmark for future e-commerce transitions , highlighting the importance of a meticulous and detailed approach to platform migration.
Computers Parts, with its dedication to quality and excellence in the refurbished electronics industry, has once again demonstrated its ability to adapt and thrive in the rapidly changing digital environment, ensuring that its customers continue to receive a high-quality online experience.
