Project

Reconditioned For You - E-commerce Restyling

Reconditioned For You, a company specializing in the sale of reconditioned iPhones, turned to Hoculus to improve the performance of its e-commerce and obtain results in terms of turnover.

Despite considerable investment in e-commerce agencies and advertising campaigns, the client was struggling to achieve satisfactory results on the online sales front.

The main challenge for Hoculus was clear: increase the conversion rate and average cart of the e-commerce of Refurbished For You. To address this challenge, our team of experts took a comprehensive approach that led to remarkable results.

In-Depth Audit: The Foundation of Transformation

As a first step, we conducted a detailed audit that covered multiple key aspects, including:

Traffic and Buying Behavior Analysis : We carefully examined website traffic and buyer behavior data to identify opportunities for improvement.

UI/UX Analysis : We evaluated the user experience and graphic interface to ensure an intuitive and engaging website.

Competitor Analysis : We analyzed the competition to identify the strengths and weaknesses of Reconditioned For You compared to other players in the sector.

Performance Analysis : We reviewed the performance of the website, identifying any delays or technical issues.

SEO Analysis : We analyzed the online presence of Ricondizionati Per Te on search engines.

Restyling: The Transformation of E-commerce

After in-depth meetings with the client, we made the decision to completely renew the e-commerce, starting from the basis of the initial audit. The first step was to change the theme, moving from Elessi to Impact. From there, our team developed a new structure that integrated the graphic, functional and commercial aspects to effectively communicate the brand values and the advantages of online purchasing, generating trust and reliability.

Optimized for Maximum Performance

Once the new version of the e-commerce was completed, our developers worked on the code to optimize performance and core web vitals. In addition, we made customizations both graphically and functionally to meet the specific needs of the customer.

AB Testing and Marketing Campaigns

Since the launch of the new site, we have been continuously analyzing and A/B testing to further optimize the user experience and page performance. In the meantime, our marketing team has started planning and managing Google Ads advertising campaigns to increase e-commerce revenue.

The Results: A Tangible Success

Here are the impressive results obtained after only 3 months of working with Ricondizionati Per Te:

Increased Conversion Rate: The conversion rate has increased significantly, allowing the company to convert more visitors into satisfied buyers.

Average Cart Increase: The average transaction cart has increased, contributing to significant revenue growth.